What’s hot in cannabis marketing and branding?

Start here:

1) Aesthetics

2) Quality

3) Storytelling

1. If this industry is going legal, we may as well give it that much needed budge into its new, adult life. Time to step it up and focus on more mature design concepts that are sharp, professional and beg legitimacy. The days of the Mom & Pop festival edible with a personified smiling cannabis leaf are reaching their day’s end.

2. Integrity goes a long way. As the Green Rush speeds on, consumers are becoming increasingly aware of hidden ingredients that companies use in manufacturing. This is a landmine you want to avoid. This is a small industry, so once you are discovered to be using unsafe products, trust in your brand will be up in smoke.

3. What’s your story? How did you get to this point. How did your product develop? What solution were you trying to solve? Infuse that story into your content: website, blog, social media posts. A personality and story behind your brand along with design-conscious brand guidelines will get you far.